From the Silk Road to the E-Road is about how our world is irreversibly changing through the application of computers and communications. In non-technical storytelling, Robin Bloor sets out to explain how business and economics are being transformed by the Internet.
Just as the
Silk Road was once the world's great trade route, so the e-Road is poised
to become the trading highway of the 21st century. Just as the invention
of the printing press and bookkeeping created a paper-based information
economy, so the new economy is powering business and society towards a
new form of capitalism; the electronic b@zaar.
It shows a compelling future vision of a world turned upside down by the individual power of the new electronic citizen.
For virtual entrepreneurs and all those whose very existence depends on unleashing the power of the internet to gain a competitive advantage, The Electronic B@zaar offers a recipe for growth in the new world of e-business.
A wonderful blend of leading-edge IT analysis, historical perspective, and deep economic understanding, The Electronic B@zaar explains the radical nature of the new internet-based economy and offers a recipe for exploiting this evolving world of e-business.